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Our Brand Debrief will help answer this question. https://www.myagentm.com/field-notes/a-smarter-way monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/689520b68220887a26a43e3b/23abe817-5be2-4c37-8183-5b8ad37af2b6/AGM+Blog+Infographic+2.4.png field notes - A smarter way to scale marketing: fractional vs. in-house [with real numbers]. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.myagentm.com/field-notes/blog-5-fatal-mistakes monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/689520b68220887a26a43e3b/fc66a72e-e96c-4418-ae47-f1ff568527c5/hotel+image+w+red+sign.png field notes - The 5 fatal mistakes travel brands make. - How fractional marketing turns common missteps into measurable growth. In travel and hospitality, the stakes are higher than in almost any other industry. When a customer buys from you, they're not just purchasing a service, they're investing in memories, milestones, and moments they've been dreaming about for months or even years. That's why marketing mistakes in this space aren't just costly—they're devastating. A broken promise in travel doesn't just lose you a sale; it loses you trust that may never be recovered. https://images.squarespace-cdn.com/content/v1/689520b68220887a26a43e3b/ebb8b151-c9e8-4b06-af82-b4851aa411fb/unsplash-image-s59rG04VLfM.webp field notes - The 5 fatal mistakes travel brands make. - Why this matters more for travel brands Travel is uniquely vulnerable to volatility—seasonality, economic shifts, and global events can disrupt everything overnight. https://www.myagentm.com/field-notes/blog-did-ai-kill-seo monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/689520b68220887a26a43e3b/1758564114422-ULTGDTII5SITMNT5KL3J/iStock-1488626648.jpg field notes - Did AI kill SEO? - Short Answer? No, AI didn’t kill SEO. It changed for the better for users by giving them an improved way for knowledge retrieval. Search has evolved from the early days of “10 blue links” into the current state with a set of rich experiences: AI answers, visual feeds, product carousels, map packs, short videos, forum snippets, chat-style guidance. https://www.myagentm.com/field-notes/blog-why-go-fractional monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/689520b68220887a26a43e3b/9a6e5f64-642a-4754-933b-2f2dfef3e3f2/iStock-2205371146.jpg field notes - Why go fractional? - The case for fractional marketing today. Travel brands are navigating constant change from economic swings to shifting priorities. With budgets under pressure, many leaders struggle to maintain marketing momentum without the cost and risk of full-time staff. 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