My obsession

I’m relentless about brand integrity. A brand isn’t a logo, a tagline, or a clever campaign—it’s the way every part of a business delivers on its promise. Strategy without execution, or execution without strategy, leads to cracks that customers notice immediately. If your marketing story doesn’t align with your operations, service, and products, it’s just window dressing.

I challenge leaders to do the foundational work most overlook—asking the hard questions that uncover what customers truly value, defining what sets their brand apart, and crafting a story that holds up under pressure. My obsession is ensuring every function—sales, service, operations, finance, marketing—lives and breathes the brand promise so it's seamless to the customer at every touchpoint.

My unteachable edge

For decades, I sat on the client side of the table so I understand firsthand the pressure leaders face—tight budgets, competing priorities, stretched teams, and the relentless demand to deliver results. Having lived in their shoes, I know the pressures and challenges leaders face… budgets that never feel big enough, stakeholders pulling in different directions, teams stretched thin, and the constant demand for results.

That perspective allows me to spot blind spots quickly, like unclear value propositions, broken storytelling, or messaging that doesn’t connect. I cut through the noise to turn insight into action—distilling complex inputs into clear direction and building practical roadmaps that make strategy not just aspirational, but executable. Because I’ve sat in the client’s seat, I lead with empathy, deliver with clarity, and drive momentum that matters.

My unfair advantage

Having built and run a B2C travel brand, I know firsthand that every stakeholder is an extension of the brand and that consistency is built (or broken) across every touchpoint. That’s why I partner as more than a strategist—I act as a business ally who ensures vision and execution move in lockstep. My unfair advantage is the ability to bridge the gap between what a brand promises and what it actually delivers.