insights + intelligence for brands on a mission.
Field Notes is our collection of intel, sharp insights, proven tactics, and behind-the-scenes strategies to keep your brand one step ahead.
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A smarter way to scale marketing: fractional vs. in-house [with real numbers].
The “one size fits all” approach just doesn’t work anymore.
As marketing expands across strategy, content, digital performance, design, and analytics, small and mid-sized businesses are often forced to overhire—or stretch in-house roles beyond their strengths. The result is higher fixed costs with slower, diluted outcomes. Fractional marketing offers a more flexible model that scales to business needs.
The 5 fatal mistakes travel brands make.
How fractional marketing turns common missteps into measurable growth.
The biggest threats to travel brands aren’t external—they’re internal. Mixed messages, weak positioning, and unmet promises undermine even the best campaigns. The fix isn’t more marketing; it’s building systems that align storytelling, delivery, and trust across every touchpoint.
Did AI kill SEO?
Short answer? No, it changed for the better by giving users an improved way for knowledge retrieval.
Search has transformed into a richer, more interactive experience, from chat-style answers to short videos and forums. This shift rewards brands that create structured, credible, and user-focused content. SEO’s core principles haven’t changed, but visibility now spans multiple entry points across the journey… resulting in better outcomes for both users and businesses.
Why go fractional?
The case for fractional marketing today.
Travel brands are under pressure as economic shifts, budget constraints, and rapid market changes make traditional marketing models rigid and risky. Fractional marketing offers a flexible alternative—giving companies senior-level expertise, hands-on execution, and scalability without the cost of full-time staff.