Agent M, a marketing as a service agency

your secret agents for growth.

With agent.m, you don’t just get ideas—you get momentum, measurable wins, and a partner who operates behind the scenes to make every mission a success.

Marketing Intelligence that delivers.

Travel, hospitality, and lifestyle brands trust us to transform
their marketing from fragmented to focused, from reactive to strategic. Our multi-disciplinary team brings senior-level expertise
to every mission.

Support that grows with you.

Whether you're launching something new, refreshing your
brand, scaling your business, or need extra capacity when
teams are stretched thin, our tiered service model is built to
meet you where you are—and grow alongside you.

With a vested interest in your success, we genuinely care about your business as if it were our own.

meet our marketing agents.

We are a team of seasoned entrepreneurs with executive expertise in business and marketing. Together, we joined forces to create a purpose-driven practice that is authentic, deliberate, and creative.

We bring clarity to complexity with seasoned expertise at every step—emphasizing confidence, quality, and strategic insight. Our hard-earned knowledge means fewer surprises, smarter planning, and better results. No fluff, no filler—just sharp thinking, high standards, and real-world experience helping travel, hospitality, and lifestyle brands grow. When it matters, experience makes all the difference.

With a vested interest in your success, we genuinely care about your business as if it were our own.

Kris Potter

Kristine Potter | agent K

Strategic Partner & Chief Marketing Officer


Wendi Mazzucco | agent W

Strategic Partner & Head of Content Strategy


Rick Egan | agent R

Strategic Partner & Head of Digital Strategy


one team. endless capabilities.

In addition to agent.m’s core team, we have an arsenal of highly talented operatives. From brand strategy to content, design, and digital—our specialists work together to deliver complete solutions that drive real business growth.

  • Specialists who craft bold, authentic brand identities that give clients a distinct edge in competitive markets.

  • Experts who map the mission, aligning marketing with business goals to accelerate measurable growth.

  • Intelligence agents who decode data and market signals, turning insights into confident decision-making.

  • Storytelling pros who deliver purposeful content that builds awareness, trust, and lasting engagement.

  • Digital architects who design sleek, intuitive websites that bring brands to life and drive conversions.

  • Communication experts who build direct, personalized connections that nurture loyalty and spark action.

  • Precision planners who optimize campaigns to reach the right targets and maximize ROI.

  • Efficiency masters who streamline tools, systems, and reporting so marketing runs like a well-oiled mission.