Rick Egan | Strategic Partner
& Head of Digital Strategy

The title may sound serious, but Rick keeps things simple and fun.

He turns complexity into checklists, aligning owned, earned, paid into one story driving revenue up, margin safe, meetings shorter. At his core, he’s a builder who values clarity over noise and momentum over slides.

With me, you get the engine, scalable systems, steady margins, shorter meetings.

My obsession

Enterprise ROAS paired with contribution margin. Most teams stare at channel dashboards and miss the picture. I start at the enterprise level… Is paid carrying the load because owned and earned are weak? Where is margin leaking? In five minutes I can tell you where to focus and what to stop.

I learned this early at The Frye Company. We ran a gated sale that required an email opt-in for access. It wasn’t common then, and it felt risky. Our list was less than 10k. We added 100k emails from the sale heading into Cyber 5, then posted record holiday sales and reset the next two years by making email our number one revenue driver. Same spend, very different system.

My unteachable edge

My repeatable edge is search discipline paid and SEO. Keep the technical stack clean. Build dense, logical internal links. Target what customers actually search. Audit monthly. Mine new keywords. Tighten product fit. It’s not sexy, but it compounds. I’ve run this play for two decades and my teams consistently outperform.

I’ve also lived the “two Q4s.” In 2023 at Bed Bath & Beyond, we hit record top-line with paid scaling to an 8x ROAS while email and SEO lagged after a rebrand and bottom line went negative. In 2024 we throttled daily to contribution-margin pacing, protected profit, and proved the point: growth has to clear the enterprise bar, not just the channel bar.

My unfair advantage

I turn fragmented marketing into an enterprise profit system blending search, lifecycle, and finance disciplines so growth is durable, margins hold, and your next peak season pays off.

  • Former VP of Performance Marketing at Beyond Inc. (Bed Bath & Beyond / Overstock). Led the rebrand relaunch, scaled paid to an 8x ROAS, then instituted contribution-margin pacing to protect profit.

  • CMO at Ispire. Built the GTM and aligned sales/rev ops on Salesforce/HubSpot, driving $16.6M in first-year revenue.

  • The Frye Company. Pioneered a gated sale that added 100k emails to a 10k list pre-Cyber 5, delivering record holiday sales and making email the #1 revenue channel for years.

  • SVP Marketing at CarParts.com and EVP Revenue at Onestop. Orchestrated CRM-first lifecycle overhauls and search discipline, contributing $50M+ in added revenue.

  • Founder of Riviera Marketing (Ignite90) and fractional CMO to $5–$25M brands. Led Amazon/Walmart marketplaces at Beyond from $20M to $50M. Clients call him the “Profit Architect” for enterprise-level ROAS + contribution-margin rigor.