Wendi Mazzucco | Strategic Partner
& Head of Content Strategy
Wendi delivers big strategic ideas, without taking herself too seriously.
At my core, I’m a strategist and storyteller who loves turning complex challenges into big ideas — always with humor, optimism, and a collaborative spirit. Less Steve Jobs
and more Oprah.
With me, you don’t get just a plan — you get a partner who sees the whole picture and moves it forward.
My obsession
Building branding and content that not only shines a light on your business but also connects it directly to what matters most to your audience.
Throughout my career, both within corporate marketing departments and on the agency side, I’ve consistently observed the same gap: businesses rushing to produce tactics without undertaking the foundational work that gives them lasting impact.
I know the real breakthroughs happen before a single ad is designed or a campaign goes live. When the brand is clearly defined, the message is razor-sharp, and the internal tools are in place to keep everything consistent.
My unteachable edge
I distill research, data, and insights into a clear snapshot of where you are today and a practical roadmap for where you want to go. In high-stakes brand work, I make strategy tangible—using analogies, psychology, and an outside-in perspective to align teams around a shared vision, free from the noise of preference or politics. Having sat in the client’s chair, I understand the pressures of budgets, stakeholders, and competing priorities, which is why I blend strategic thinking with hands-on execution and a multi-disciplinary curiosity for new ideas.
My unfair advantage
I bridge the gap between big-picture brand vision and tactical, real-world execution, translating your business’s value into stories and strategies that resonate, endure, and deliver results.
Former corporate marketing executive at Wyndham Hotels, one of the largest hotel franchisors in the world.
Multi-disciplined marketing and business strategist with strong B2C, B2B, and communication strategy expertise, specializing in business services and hospitality.
Worked with a diverse range of clients, from non-profit organizations to industrial manufacturing companies, since founding Brio Marketing in 2016.
Wendi is currently a fractional team member for multiple organizations, defining and delivering high-impact marketing programs.
She’s received some creative titles from past clients, including “the Swiss army knife of marketing” and “the Bruce Lee of loose leaf”.