our solutions. a brand debrief.
A strategic snapshot designed to answer one simple question…
“Is your brand positioning working or not?”
A Brand Debrief
is an objective read on
how your brand is currently positioned
& expressed.
The Debrief delivers a strategic, pattern-driven based evaluation of your brand’s owned media, assessing how clearly your positioning is expressed, how cohesively (or consistently) your narrative unfolds, and how your presence builds trust, distinction, and market relevance.
Whether your look, tone, and overall presentation feel consistent and credible
How well your website and content guide people and tell a cohesive story
Whether your brand is easy to find and understand at first glance
How your brand appears to fit within its market and audience expectations
this is what you get…
executive brand snapshot | what matters most
postioning & messaging | are you consistent
brand image | is there alignment
content & website | how your brand shows up
opportunity summary | what actions to take
A summary of the 3 to 5 most important issues affecting how your brand shows up today—where clarity is strong, where it’s breaking down, and what matters most right now.
A high-level assessment of brand promise, differentiation, and messaging consistency across key owned touchpoints.
A review of how your brand looks, sounds, and feels across key touchpoints—evaluating whether your visual style and content tone align with your brand positioning and personality, and whether they reinforce credibility and trust.
An evaluation of how well your website and content guide people, where confusion or friction may exist, and whether your brand is easy to find and understand at first glance.
A short, actionable list of the highest-impact improvements to consider—along with guidance on whether a full Brand Audit is recommended and where deeper focus would be most valuable.
What’s the difference between A Brand Debrief vs. The Brand Audit?
Both engagements assess brand clarity. The difference is depth, scope, and intent.
The Brand Debrief is often used to determine whether a full Brand Audit is warranted and where deeper focus would be most valuable.
Purpose
Timeframe
Investment
Owned Media Review
Competive Analysi
Audience/Persona Development
Brand Architecture
Messaging Framwork
BRAND DEBRIEF
Brand Image Alignment
Measurement & KPIs
Outcome
BRAND AUDIT
our solutions. a brand debrief.
It’s a strategic snapshot designed to answer one simple question… “Is your brand positioning working or not??
