strategies that deliver a seamless customer experience.

3rd | strategy

It starts with a comprehensive assessment that defines your business, brand, and marketing challenges and ends with the right marketing strategies & right team to help you achieve your short-and long-term objectives.

To get there, we’ll spend a day getting to know your team and digging into the heart of your business. We’ll unravel some of your biggest challenges to ensure we understand your business before making any recommendations. and discuss how to turn these challenges into opportunities. This first phase gives us the opportunity to get to know each other before engaging in phase 2 [branding]

By the end of our roadmapping session, we will have defined your:

  1. Short and long-term business and marketing objectives

  2. Current brand position and brand perception

  3. Brand and marketing challenges

  4. Target audience

  5. Competition

  6. What sets you apart

Roadmapping allows us to get to know each other before engaging in phase 2 [branding] or a long-term fractional marketing services commitment.

no long-term commitment | stand-alone engagement | required for branding | $1999 fixed cost

before.

Before our session, we’ll have a one-hour phone call to set expectations & align on the discovery session outcomes.

  1. Assign a key stake-holder from your organization to lead this project

  2. Decide if we should conduct the session in person or remotely & if we should host a group session or conduct one-on-one stakeholder interviews

  3. Review our Brand Audit survey, which will be due to us at least 1-week before our scheduled discovery session

  4. Set Clear Objectives & desired outcomes. Ensure everyone knows what they need to prepare and bring.

  5. Ensure the right stakeholders are invited to our session. Include key team members from marketing, sales, product, and other relevant departments to provide diverse perspectives.

  6. Collect relevant market research, customer feedback, competitive analysis, and performance metrics to inform decision-making.

during.

During our session, xxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxx xxxxxxxxxx xx xxxxxxxxxxxx xxxxxx xxxxxxxxxx xxxx.

  1. Business & Marketing Objectives

  2. Current Challenges

  3. Client Profile

  4. Competitive Review

  5. Owned & Paid Media Analysis

  6. 3rd Party Tools

  7. KPIs & Metrics

    [short description for each of the above, try to make content length match box to the left]

after.

After our session, xxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxx xxxxxxxxxx xx xxxxxxxxxxxx xxxxxx xxxxxxxxxx xxxx.

  1. Key stakeholder readily available should we have follow-up questions

  2. You’ll also receive a roadmap that includes xxxxxxxxxxxxxxxx

  3. This roadmap is yours to keep, regardless of whether you decide to take step 2 or 3 with us.

  4. A proposal for tpc complete the project. If you decide to go elsewhere, that’s ok too. All the solutions presented in our session are yours to take wherever you like.

  5. What you don’t need is just as important as what you do need. At tpc our mantra is… don’t build me a spaceship if all I need is an airplane