Fractional Services
|
the solution
that scales with your business
Our fractional retainer model gives you senior-level strategy and hands-on execution without the cost, risk, or delay of building an internal team.
- Senior-level strategy without the overhead of a full-time hire
- Strategy and hands-on execution under one integrated team
- Flexible support that scales as your priorities evolve
Choose your level of support that fits
where your business is today—and
grow into the next tier when ready.
Why go fractional?
Senior-Level Expertise
Access CMO- and director-level thinking without the overhead of a full-time hire.
Strategy + Execution
One team handles the planning and the hands-on delivery—no handoffs, no gaps.
Flexible Scale
Dial support up or down as needs change, and move between tiers as you grow.
Embedded Partnership
We operate as an extension of your team, with an owner’s mindset built in.
Find the right level of support for where you are.
Jumpstarter
Foundational digital strategy for early-stage companies or lean teams that need strategic direction and ongoing hands-on support.
- Website audit
- Digital campaign strategy
- Content strategy
- Async communication
Launch
Integrated marketing for growing brands with three to four active channels and a recurring need for content, performance tracking, and paid media support.
- Website audit
- Digital campaign strategy
- Content strategy
- Marketing automation
- Lifecycle marketing
- Monthly strategy sessions
Grow
Strategic partnership for mid-sized teams managing multichannel campaigns, paid media, content, CRM, optimization, and analysis.
- Website audit
- Digital campaign strategy
- Content strategy
- Marketing automation
- Lifecycle marketing
- SEO/SEM strategy
- Social media management
- Campaign analysis
- Senior-level leadership
- Fractional team
- Monthly strategy sessions
Scale
A full-service growth engine for high-growth brands with advanced marketing needs across multiple workstreams, from strategy through execution.
- Website audit
- Digital campaign strategy
- Content strategy
- Marketing automation
- Lifecycle marketing
- SEO/SEM strategy
- Social media management
- Campaign analysis
- CMO leadership
- Integrated fractional team
- Weekly strategy sessions
The real cost of building a marketing function.
A fair comparison isn’t one fractional leader versus one employee. Modern marketing requires leadership and specialized expertise across content, performance, digital, and creative.
A Functional In-House Team
$613,000
Estimated annual investment
- $430,000 in estimated salaries
- $108,000 in benefits, payroll taxes, and insurance
- $75,000 in hiring, tools, equipment, and office costs
- Permanent headcount and fixed overhead
An Agent.m Fractional Team
$96,000–$360,000
Annual investment from Launch through Scale
- Senior marketing leadership and specialized expertise
- Resources that scale as priorities and needs change
- Strategy and execution under one integrated team
- More budget available for actual marketing activity
Fractional marketing isn’t about doing less. It’s about investing more intelligently.
Illustrative comparison based on a lean, functional in-house team. Actual costs and fractional requirements vary based on scope, team size, and depth of execution.
How it works
Assess
We evaluate your current marketing maturity, channels, and goals to recommend the right starting tier.
Align
We build a shared roadmap and set clear KPIs so every deliverable ties back to business outcomes.
Execute
Our embedded fractional team gets to work—strategy, content, campaigns, and optimization, all under one roof.
Evolve
As your needs grow, we scale your retainer up or down without the friction of hiring or vendor switching.
Not Sure What’s Right for You?
Most clients start with a discovery conversation, where we assess your goals, channels, and team structure and recommend the right starting point. Tiers are flexible by design—you can evolve your retainer as your needs change, without switching vendors or starting over.
Talk to Us About Your Goals →